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Your products are your company’s prime brand carriers.
It may seem obvious, but far too often, your market communication says one thing and the product design says something else. This results in a lack of confidence that may cost you a great deal in the long run.
At LOTS, we are specialists at translating brand values and business strategies into priorities and design expressions. Analysing your range, products and services, we guide you towards a credible identity for a stronger position – and for good business. Creative views and ideas are part of the bargain.
Sounds interesting? Read more about us and the clients we work with, get in touch and let’s talk about your specific situation.
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Every customer is unique
Design generally accounts for a maximum of 5% of the total cost of product development, although a design investment is often directly related to increased sales. A new study, carried out by SVID (the Swedish Industrial Design Foundation), Teknikföretagen (the Association of Swedish Engineering Industries) and STD (The Swedish Federation of Consulting Engineers and Architects), shows that companies that have increased their design investments grow faster, export more and are five times as innovative as companies that do not work actively with design.
Although a small percentage of the cost, the 5% that go to design may expose the company to great risks and additional costs if the wrong decision is made at an early stage of the product development process. However, if design is used as a strategic means of communication with consistent follow-up during the product development process, the 5% may turn out to be a very good investment - in terms of positioning, corporate identity and profitable business.
The design strategy ensures that the company’s product communication corresponds to the desired market development. The scope and the objective of the design strategy are agreed in collaboration with our clients. The assignments may range from developing a comprehensive and easily recognised design expression for an entire product range and distinguishing features for different product segments, to upgrading an existing product for a new launch.
Below are some examples of services that we provide. In consultation with you - our client - we pick and mix on the basis of your specific needs.
Follow the case links for some examples of how we have assisted some of our clients in developing their design strategy.
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Specified Services
To control your design development you need comprehensive knowledge about users and clients as well as markets and societal trends. You also need a strong awareness about the identity and opportunities of your company. Below you will find a list of services that we offer for developing a design strategy. Alternatively, we “move in” for an extended period of time to help you develop your strategy through a stepwise internal design management process.
Research Services
Customer Insights – Interviews & Workflow Studies
Future Market Insights – Trends & Tendencies
Market Position Insights
Product Portfolio Evaluation
Brand Evaluation from a Product Design Perspective
Strategic Services
Design Direction for Range Strategy
Product Design Strategy
Global Product Identity
Segment Differentiation
Product Facelift Differentiation
Emblem Strategy
Change Drivers Identification
Priorities and Action Plans
Design Management – In-house consultancy realise design objectives through the product development process
Innovative Design Services
Vision studies – Opportunities through design
Concept Studies – Product and Interaction Design
Product Design Refinement
Implementation Services
Design Organization Review
GDP
Design briefs
Guidelines
Steering Documents for Design Management
Workshops
Educational programmes
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